Corban was preparing to release his second book. His previous site was only tailored to one book and a single audience. As he was adding a new book and a new audience, he needed his site redesigned to support the new addition and the new audience. However, he was wanted to reuse as much as possible and work within a limited budget to make the most out of what had already been done.
Instead of building a new site from the ground up, we leveraged the previous work from Corban Addison’s site and rebuilt the layout to support a best selling author of two books. This new design and layout is scalable and can grow as he adds new books in the future. Knowing that maximizing the budget was critical, we found ways to maximize previous creative investments and still provide a fresh look and new design.