We build brands that turn your audience into advocates and bring you closer to your business goals.
As an award-winning branding agency, we craft brands that connect with and convert your customers. Our process is built with over a decade of experience in Brand Analysis and Brand Strategy to Brand Voice and Brand Identity to ensure your brand is perceived how you want, by the people you want.
Whether you’re launching a new product or service, rebranding an existing business or wanting to launch something new, Branding is how you attract, communicate with, and retain your customers.
We do so much more than design logos. All of our designs are data-driven off the back of competitor analysis and brand strategy. It’s the blend of creativity and strategy that helps us build brands that take businesses to their full potential.
Your brand is what people say about you when you’re not in the room.
The success of your business depends on how your brand is perceived. It’s a key component of any successful business and it possibly the best investment you could make. Trust a Branding Agency with over a decade of experience to provide a consultive experience that is tailored to your larger business goals. Whether you’re rebranding, launching a new product or service or just starting out, we can help.
Understanding where a brand currently stands is essentially to mapping a path for future growth. A Brand Analysis is a deep dive into a how a brand compares to its competitors, how well it aligns with market expectations, and whether it effectively connects with its target audience.
This extensive evaluation into brand performance and perception uncovers opportunities for improvement and strategic growth. A Brand Analysis typically involves a 360-degree brand audit, competitor analysis, market analysis and bespoke recommendations.
By identifying both strengths and blind spots, a Brand Analysis lays the foundation for more informed and impactful branding decisions.
Brand Strategy is the foundation of brand success, outlining how a brand will position itself in the market and connect with its audience on a deeper level.
By defining a brand's mission, vision, core values and key differentiators will ensure a clear and consistent message across any medium. This strategic framework allows brands to stand out and be remembered in a crowded marketplace.
A well-crafted Brand Strategy serves as a roadmap for all departments in a business to aligned on. This unity ensures that the entire organization is focused on the same goals, resulting in meaningful impact and lasting relationships with the target audience.
Brand Voice is the consistent way your brand communicates across all media that aligns with your audience's expectations. Whether written, visual or audio, a consistent Brand Voice is essential for a brand to be taken seriously.
Developing a clear, consistent Brand Voice helps establish trust and emotional connection with consumers. Friendly, authoritative or playful, the voice of your brand must resonate with the target audience and align with your overall identity.
A strong Brand Voice helps align any and all communication by guiding Marketing, Sales and Customer Service teams in order to create a unified, cohesive experience.
Crafting an instantly recognisable brand identity that leaves a lasting impression. Brand Identity is about communicating your brand essence visually through logos, colors and typography.
This visual communication forms the foundation of all marketing. By building a visually consistent brand that communicates your core mission and purpose, you will start to build authority in your niche.
The end result is in-depth brand guidelines that your team or any other agency can follow, plus all the materials you could need to successfully launch your new brand.
Never Settle has been building brands for over a decade and with that time comes experience. We’ve refined our Branding process into a six-step workflow that takes brands from an idea into a final, polished reality.
Throughout the whole process our experts are available as much as you need, from consulting on problems to presenting ideas to your team. Our Branding services are a personalized, individual experience tailored to your needs.
Following from an on-boarding questionnaire, we have what we call a ‘Deep Discovery Call’ where we have an informal talk about your goals for your Brand.
Next, we analyse competitors and audiences identified in our discovery call. This formulates a Brand Strategy, which we present to you.
Once the Brand Strategy is agreed on, we work on the Brand Messaging, from your core values to your mission and who your brand is.
With the Brand Messaging complete, we translate this into visuals from brand logos to colors and typography to communicate your brand effectively.
After the Visual Identity is complete, we summarize your brand into an in-depth brand guide that outlines who you are and how to use the brand materials.
With your new Brand now complete, we help you launch, whether that be rolling out internally or providing you with what you need to go to market.