Never Settle undertook a comprehensive rebrand for a century-old global nonprofit, revitalizing its identity while honoring its history. Through extensive market research and brand analysis, Never Settle developed a brand strategy that connected deeply with donors. Never Settle implemented the new branding across all platforms for a consistent and impactful presence.
The global nonprofit faced the challenge of ineffectively conveying the full scope of their impact, while their disjointed branding lacked cohesion.
They needed a unified brand identity that would better communicate their mission and inspire greater connection, community, and donor support.
Following the brand rollout and strategic campaigns, the nonprofit began hitting their fundraising goals ahead of schedule, while also seeing a significant increase in donor engagement and support.
The Kids Alive brand hadn't progressed in several decades and visually it showed. The non-profit space is equally as competitive as any other niche and slow growth in new donors had lead Kids Alive to partner with Never Settle to appeal to new audiences. The project began with an extensive brand and competitor analysis tounderstand where Kids ALive were in relation to their competitors as well as to understand what was working for others. The helped form a base on which to build the brand's new direction.
In order to preserve the brand's heritage, it was important to rebrand and not pivot the brand completely. While colors were retained they were refreshed with a new pallet and the main brand logo was given a very slight improvement. The bulk of the change came in the form of the messaging and the new sub-brands for each of the programs Kids Alive ran internationally. Along with these strategies, Never Settle provided all of the supporting materials in the form of logos, guidelines, fonts and graphics. Everything Kids Alive would need to embrace their new direction.
As well as substantial Messaging Guideline and Brand Guidelines, Never Settle also produced a range of rollout materials that Kids Alive could use internally to communicate the new brand's direction. With sites in seven different countries and a global team, it was equally as important to communicate the new direction of the brand to the Kids Alive team as it was to new and existing donors. Never Settle provided all necessary decks to help rollout the new brand as well as being present on internal calls to answer questions.
