Iron Deep
Iron Deep is a unique community that brings entrepreneurial men together to find greater meaning in life. As a unique startup, Iron Deep partnered with Never Settle to establish their brand and Webflow website.
Iron Deep is a unique community that brings entrepreneurial men together to find greater meaning in life. As a unique startup, Iron Deep partnered with Never Settle to establish their brand and Webflow website.
A startup with nothing but an idea needed our help to build a brand and translate their vision into a fully-fledged community.
Working closely with the CEO, Never Settle brought their vision to life with a branding package that influenced the custom Webflow website.
A fast-growing community with multiple retreats per year and now an official book that compliments their unique community.
The initial discovery of the brand and its purpose helped solidify a foundation on which to build the brand on. Offering a unique community to those who had achieved success but were wanting more lead to the idea of 'iron sharpens iron' and the overall 'raw' aesthetic of the brand. This lead to heavy typefaces contrasting with hand-written lettering, dark colors with contrasting yellows and an underlyign texture to the visuals.
Iron Deep has very strict criteria for those wanting to join it's community of business owners and entrepreneurs. To ensure the community is exclusive, Never Settle worked with Iron Deep to create a user journey that isn't off-putting, but communicates the exclusivity of the community with a sense of demand. With a custom 'application' process users exploring the website would find themselves answering an extensive, custom questionnaire that would ensure conversions remained at the quality Iron Deep expected.
Webflow was the chosen website platform for Iron Deep due to it's extreme customization and speed of development. As Iron Deep grew, more functionality was added to their website including the ability for users to sign up to retreats and pay a deposit as well as to fill out questionnaires related to these retreats. The website continues to evolve as Iron Deep add more offerings to theri community.
