Analyst Exchange
Analyst Exchange are a niche training brand that came to Never Settle needing a website but with a limited budget. The result is a relationship years later and a second iteration of the website.
Analyst Exchange are a niche training brand that came to Never Settle needing a website but with a limited budget. The result is a relationship years later and a second iteration of the website.
Starting from nothing with limited budget, Never Settle worked with the CEO to figure out a website strategy and a UI/UX design to match.
Closing in on a final UI/UX design after just one round of ideas, Never Settle got to work utilizing Webflow as our platform of choice.
Making full use of the customization available with Webflow, Never Settle built a super-custom site that will grow alongside the business.
Never Settle works with a range of businesses from Enterprises to SMEs to Startups. Analyst Exchange had a well-defined purpose but but a very limited budget for a custom website. Even with this limitation, Never Settle were able to utilize Webflow to create something from scratch, that fulfilled the brief while being 100% custom.
While the main purpose of the website is to sell Business Analyst courses, the strategy is to educate first in order to build trust. This was done so with Content Marketing andarange of free resources, a glossary and a blog with strategic content to build a connection with users before funeling them into registering for a course.
After a two year partnership with Never Settle, the client wanted to continue and requested a refresh of their website. While the overall strategy and structure remained the same, Never Settle started with UI/UX prototypes before agreeing on a design direction that kept the website fresh and relevant for its users.
