Alpha Tau Omega (ΑΤΩ), frequently referred to as ATO, is a major fraternity emphasizing leadership development to assist college men in cultivating enduring skills as effective leaders throughout their lives. They partnered with Never Settle to create custom donor giving as well as a uniform user experience across entities.
ATO had 5 separate sites for the same brand creating unnecessary overhead costs and an inconsistent brand experience.
Consolidate 7 distinct websites into a unified platform and create a cohesive user experience across various entities within the ATO organization.
With a cohesive brand user experience on one platform, ATO has increased their donor engagement significantly.
