With clients such as Apple, Google and Tesla, Summit Steel Works have experienced decades of success. Wanting to continue this trend for decades more to come, Summit appointed Never Settle to consult on their business architecture as well as to rebrand and relaunch the business. Here’s how we did it and the outcome.
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We used Aeonik as the typeface for the final logo due to it’s legibility at all sizes as well as it’s universal styling allowing the logo to be used in all situations without the need for variants.
