E-Commerce Website for USA-Made Brand

Princeton Tec is an E-Commerce outdoor lighting company that supplies military-grade lighting solutions. Never Settle supported Princeton Tec in launching a marketing website that reflects the caliber of their premium brand, elevating a legacy, family-owned American brand built on incredible virtues. Our team transformed Princeton Tec’s online presence by implementing Klaviyo integration, developing a comprehensive strategy, and executing a visually appealing website redesign.

Client
Princeton Tec
Industry
Outdoor lighting
Princeton Tec
Services
UI/UX Design
Branding
WordPress Development

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Challenge
As a leader in their industry, Princeton Tec needed an upgraded website with refined visuals and an optimized user journey to improve marketing impact.
Solution
Elevated UI/UX focused on enhancing visual appeal and creating a seamless, user-friendly experience.
Result
An optimized, high-performing website designed to increase user engagement and E-Commerce sales, reflecting Princeton Tec's brand leadership.
Home Page Desktop
Home Page Mobile
Boosting user engagement and sales through intentional design
Initial Concepts
Final Logo

Princeton Tec’s brand identity aligns with their authority in the market, improving brand perception.

Typography
Colors

Like what you see?
Let’s get started!

contact@neversettle.it(720) 432-6738
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