Custom Web Application
JellyTelly was running into a variety of issues that commonly confront products in the version 1 phase of their life cycle. It’s membership growth rate was stagnating due to a spectrum of reasons. Some of these from the user perspective included a site architecture and design that made content discovery too difficult, the lack of search functionality, and no self-serve tools for membership management. The version 1 platform was also preventing growth from an organization standpoint. Among other issues, it could not capture consolidated analytics across devices and services, the process of adding new content was tedious and error-prone, and there was no flexibility for testing different price points and member levels. They also had no third party distribution points like iOS apps, Android Apps, and TV Apps like Roku.
Lean Enterprise Solution
We spent weeks brainstorming and consulting with JellyTelly to conceptualize their dream platform and how to best address all the specific dilemmas of the current version. We also explored a detailed visual re-branding. With their priorities clearly mapped out, we began the exciting process of engineering a custom enterprise web application that met their requirements for a robust version 2. We delivered a new, enterprise level Video On-Demand (VOD) Membership Platform for JellyTelly which had the following remarkable characteristics: a custom WordPress foundation, deep integration into industry-leading services like Ooyala for video delivery and Intercom for member data and marketing automation, detailed and consolidated analytics across all services and devices, and simple but powerful tools to easily manage every aspect of the platform from content to members.
The Results of the Custom Web Application
The new JellyTelly Platform was a massive leap forward compared to the previous version from every angle including technology, process architecture, and business operations. Here are some of the biggest wins that our combined efforts achieved for JellyTelly through version 2:
Opened up unlimited new marketing experiment opportunities through a new membership platform that supports incredible flexibility in membership levels, pricing, and subscription terms.
Dramatically improved the amount of SEO content available to search engines by automating conversion opportunity funnels around the minimal amount of protected content.
Provided new self-serve membership account tools reducing the customer support previously required to perform those functions.
Designed a more robust interface and user experience for members allowing them easier access the content that is most important too their families.
Enabled the content team to quickly add new content of any type to the site and automatically publish to all device types (web, mobile, Roku, etc.) without any tech team support required. The same process previously required tech team intervention to update feeds and fix syncing issues.
Eliminated dozens of quarterly man hours previously required to manually compiled royalty reports–new consolidated analytics automatically report on the metrics needed.
Equipped the marketing team and the customer support team with a marketing automation platform that can trigger retention-oriented or recapture messaging based on user activity and behavior in the custom web application.
I wanted to reach out and say thanks for a successful launch of the new JellyTelly site. It looks great and while there are a host of small issues to address, the launch went incredibly well considering the amount of changes made. Thanks for your efforts in contributing to a successful launch. It's a huge deal for us as the old site was a major obstacle to scaling.
As always, a sincere thank you for your thinking and participative leadership...