CREATIVE TRUST

Produce a brand-consistent website that reflects the high caliber of the company and its creative media portfolio

Creative Trust’s main challenge was how to adequately portray their success story to a very diverse audience. They also needed a content management system that was simple and easy for their non-technical team to update as their portfolio of clients grew. With a deep background in custom web development, we produced a media-centric solution that can scale with their growth as they continue to take on a diverse set of new client brands and talent.

A COMMON PROBLEM

Creative Trust, like many other top tier companies, ran into a common problem–they had a legacy web site that did not adequately convey the caliber or success of their brand. They also faced other challenges such as how to communicate the diversity of their business offerings in music, literature, audience development, and media as well as how to showcase the success of each of those organizations within the company. Creative Trust was looking for someone to rebuild their web identity and brand so they could continue doing what they do best–focusing on managing other creative brands and developing audiences for their leading content creators.

A UNIQUE SOLUTION

This is a common problem for many successful businesses, and we worked directly with Creative Trust to find a unique solution that fit their corporate identity. Tapping into our extensive custom web development background, we produced a simple and clean site for them with many powerful UI and UX features built into the visitor experience. We applied a design philosophy focused on the products as the visual heroes. Taking this one step further, we shaped the layout and overall site design based on the individual products’ design. We leveraged our in-house graphic design to visually portray both the caliber of brands Creative Trust manages as well as significant milestones in their success story.

TECHNOLOGY USED

WHAT THE CLIENT HAD TO SAY

START TO FINISH IN 30 DAYS

Creative Trust

YOUR WEB PRESENCE IS JUST AS IMPORTANT AS YOUR CORPORATE PRESENCE

Producing a Branded Portfolio Web Presence for a Brand Management Company

Creative Trust’s main challenge was how to adequately portray their success story to a very diverse audience. They also needed a content management system that was simple and easy for their non-technical team to update as their portfolio of clients grew. With a deep background in custom web development, we produced a media-centric solution that can scale with their growth as they continue to take on a diverse set of new client brands and talent.

 

Creative Trust

 

Casting the Products as the Design Hero

An incredible amount of time and money is invested into creating book covers, dvd covers, movie posters, and other brand identity material that represents a creative product. Instead of trying to produce a fancy new design to support those visuals, we developed a minimal design to showcase them. The most important part of this solution is its flexibility to be self-managed and scale as new and diverse books, dvds, music, and movies are added to the company’s corporate portfolio.

 

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