Kids Alive International Brand Overhaul

Never Settle undertook a comprehensive rebrand for a century-old global nonprofit, revitalizing its identity while honoring its history. Through extensive market research and brand analysis, we developed a brand strategy that connected deeply with donors. Never Settle implemented the new branding across all platforms for a consistent and impactful presence. This included the creation of a detailed brand guide, updated brand elements, and messaging aligned with the nonprofit’s mission and global goals.

Client

Kids Alive International Rebrand

Industry

Nonprofit

Website

Visit Website

Kids Alive International Rebrand

Services

Branding

Webflow Development

Strategy

The brand messaging doesn't just read - you feel it. The new branding reflects everything the team is doing in all of the countries and our heart. Colors evoke the feeling of restoration.

Kids Alive International Staff

Challenge

The global nonprofit faced the challenge of ineffectively conveying the full scope of their impact, while their disjointed branding lacked cohesion.

Solution

They needed a unified brand identity that would better communicate their mission and inspire greater connection, community, and donor support.

Result

Following the brand rollout and strategic campaigns, the nonprofit began hitting their fundraising goals ahead of schedule, while also seeing a significant increase in donor engagement and support.

Home Page Desktop

Home Page Mobile

Black and white imagery was chosen to achieve a cohesive look and feel throughout the website.

The logo retained its familiar recognition but was thoughtfully improved, becoming more established while also carrying a sense of liveliness and passion.

Initial Concepts