Ark is a dating app focused on building a community where Christian singles can create faith-based connections. As a new player in the market, they needed brand strategy and development to successfully position their brand while competing against established dating apps.
With limited funding and a tight timeline, Ark needed to maximize their resources. Ark needed to harness the momentum of their launch and effectively reach their target audience, delivering unparalleled quality.
An updated brand guide to ensure cohesive messaging and visuals across platforms. A new marketing site that guides visitors to download the app and provides support to existing Ark users.
A polished brand and website that effectively conveys their unique value to the target audience. SEO/SEM optimized for performance, achieving results on parr with more established competitors.
Christian dating apps not only have to compete in a competitive marketplace, but also convey safety and authenticity to its target audience. Those wanting to use these apps want to connect with genuine people, something many have struggled with using traditional dating apps. Ark already had an incredible platform, but communicating their USPs including their member verification, was not being communicated effectively. After analyzing their key competitors, Never Settle were able to strategize on the best way forward for the brand.
Since the Ark app was already developed, the challenge we had was to take the brand in the right direction but without disconnecting it from the product. While keeping true to general brand aesthetic, we were careful to update the overall Brand Messaging to better align with the app's USPs as well as elevate the brand visually to not only stand out, but to exceed what was already in the marketplace.
The existing Ark website only contained a couple of pages and didn't explore the 'why' behind the app. Building on the newly refreshed brand, we went through a UI/UX Prototype design process before building out a custom Webflow website. With more pages that lead users on a journey of discovery through to conversion, we ensured Ark were highlighting their platform's USPs while reassuring users without any form of hard sale.
