How to Choose the Right eCommerce Platform for Your Business

It’s important to carefully consider which eCommerce platform is best for your online business. There are several factors that come into play that affect the customer buyer experience, directly impacting your business’ success. In this blog, you’ll receive an overview of the top eCommerce platforms. Additionally, you’ll learn about the benefits and limitations of each platform, allowing you to make an informed decision about your eCommerce needs. 

Whether you’re an established online business or starting a new online business from scratch, take time to thoroughly research and understand the advantages of multiple eCommerce platforms such as WooCommerce and Shopify. 

Factors to consider when choosing an eCommerce Platform

1. Business goals and needs

First, outline your business goals in order to align the choice of platform with your unique requirements. What works well for one business may not align for another. Don’t simply follow the competition or the status quo. Rather, consider factors such as scalability, customization, and integration with existing systems. 

2. User-Friendly Interface

A clear, concise customer buyer journey is essential. Ensure that the platform is user-friendly with easy navigation, intuitive design, and mobile-friendly. According to Pew Research Center, approximately 76% of U.S. adults make online purchases using their smartphone. With such a high percentage, mobile-friendly eCommerce websites, like WooCommerce, is crucial. 

3. Payment Options and Security

Ensure your customers can seamlessly pay for their purchases through secure payment methods. Security features build trust with customers by offering secure transactions. Consider an eCommerce platform with multiple payment options that allows your customers to customize their purchasing preferences.

4. SEO-Friendly eCommerce

Search engine optimization (SEO) is a major factor in driving traffic to your eCommerce website. Selecting an SEO-friendly platform will go a long way, positively impacting your online visibility. Search engine rankings are a key contributor to online business success. Don’t leave money on the table when you can leverage organic SEO tactics.

5. Scalability and Flexibility

Long-term success typically requires scalability. It’s wise to choose a platform that can grow with your business. Select an eCommerce platform that allows you to add new features and integrate third-party tools that support your evolving needs.

6. Customer support and resources

When you need to troubleshoot an issue, reliable customer support will make a world of difference. Your customer satisfaction will also benefit if you can quickly resolve issues that arise for your online store. We recommend choosing an eCommerce platform that has access to helpful resources such as tutorials, documentation, and community forums. 

Top eCommerce platforms

WooCommerce

WooCommerce is a powerful choice for businesses due to its flexibility, customization options, and seamless integration with WordPress. This robust eCommerce platform pairs well with businesses of all sizes. 

Shopify

Shopify is a great simple solution for businesses, offering built-in tools and comprehensive support. Shopify is a subscription-based model often used by entrepreneurs at various stages of their business.

Magento

Magento is an open-source eCommerce platform. This option is suitable for large-scale enterprises, with its scalability and extensive customization options. It’s a preferred choice for businesses with complex needs. 

Which is better: WooCommerce vs. Shopify

The age-old debate, which eCommerce platform should you use? WooCommerce and Shopify both offer incredible opportunities to launch and grow your online store. It boils down to which one is better suited for your specific needs. Let’s explore the pros and cons of each to find the perfect fit for your eCommerce venture.

WooCommerce, a WordPress plugin, offers a powerful open-source solution that seamlessly integrates with your WordPress website. One of the appealing features is its flexibility. You have full control over customization and can add unlimited products without paying additional fees. On the other hand, Shopify offers an all-in-one hosted solution, making it super easy for beginners. However, it comes with a monthly subscription fee and transaction fees unless using Shopify Payments.

Pros and cons:

We love a good pros and cons list to support decision making. When it comes to WooCommerce, the biggest advantage lies in its cost-effectiveness and flexibility. Since it’s open-source, there are no restrictions on  how you customize your store. Plus, with its extensive range of plugins and  themes, you can truly make your store unique. However, this freedom may require more technical knowledge to set up compared to Shopify.

On the flip side, Shopify is incredibly easy to use. Its simplicity is a big attraction when it comes to set up and management. The platform also takes care of hosting and security for you. However, the costs associated with using Shopify can add up over time as your business scales.

Shopify is great for businesses starting out on a lower budget and less resources such as man-power and limited skillsets, but as you grow, you’ll likely want to transition to WooCommerce. You can skip the hassle and start with WooCommerce if you anticipate your business scaling. If you’re currently using Shopify but looking to migrate to WooCommerce as a more appropriate eCommerce platform, you can hire a WooCommerce Development Agency.

Using a eCommerce Development Agency

If your team doesn’t have the capacity or skill set to leverage WooCommerce, consider partnering with an agency. Leave it to the professionals, ensuring your WooCommerce platform is optimized for success. Never Settle provides eCommerce services including bespoke eCommerce website design and development. Our team of experts has experience with both Shopify and WooCommerce. If you need assistance or guidance choosing which platform best fits your needs, we can help. Reach out today to discuss your eCommerce project!