Visuals have the power to evoke emotions and influence consumer buying behavior. In a digital world, human connection is more important than ever. Merchants and retailers can leverage creative assets such as video and photography content to provide value and build relationships with their customers.
While your product solves a problem, strong imagery speaks to your target audience’s needs, desires, and aspirations. With the right insights, you can tap into customer motivation and convert viewers into customers.
According to Psychology Today, positive emotions associated with a brand significantly outweigh factors like trust or evaluations of the brand's attributes when it comes to fostering consumer loyalty. Emotional connections make a brand more memorable and increase the likelihood of repeat purchases, as consumers are more drawn to how a brand makes them feel beyond its functional benefits.
Let’s dive into eCommerce photography solutions. We’ll cover important elements of high-quality product photos, tools and resources you can leverage for your website, and much more!
Product Photography
Key elements of successful product photography:
- Quality
- Color
- Lighting
- Background
- Display Details
- Angles for 360 degree views
Quality images build trust and demonstrate professionalism. Consumers instantly recognize an e-commerce site with poor quality and will bounce within seconds. To qualify your brand in the mind of consumers, it is essential that all visuals on your site display the caliber of your brand and product.
Brand Imagery
Whether it’s lifestyle or product photography, If you’re a startup or small business, you can bootstrap lifestyle imagery until your business revenue allows you to expand your content marketing budget. However, product listing imagery needs to be a priority.
Ensure that your product photos showcase the product fully. A combination of wide product shots, close-ups, diverse angles, important details, and product-in-use images a complete visual narrative. This approach helps customers truly understand your product’s look and feel.
AI Generated Photos for eCommerce Websites
AI-generated photos can be a game-changer for eCommerce websites, offering innovative solutions to improve product imagery while reducing costs and time investment. Here's how they can benefit eCommerce:
1. Customizable Product Variations
AI tools can create realistic variations of a product in different colors, patterns, or styles without requiring additional physical samples or photoshoots. This feature is especially useful for businesses with large inventories.
2. Enhanced Visual Appeal
AI-generated photos are designed to be high-quality and aesthetically pleasing. They allow for creative compositions, dynamic backdrops, and consistent lighting, which can significantly enhance the shopping experience and customer engagement.
3. Cost and Time Efficiency
Traditional photo shoots require physical products, professional equipment, and locations, all of which can be expensive and time-consuming. AI can simulate realistic images of products, cutting production costs and shortening lead times.
4. Personalized Shopping Experience
AI-generated imagery can enable dynamic rendering, creating product visuals tailored to customer preferences or usage scenarios, such as displaying furniture in a customer's chosen room setting.
5.Scalability for Marketing Campaigns
AI photos can be quickly generated for seasonal campaigns or A/B testing without the need to organize multiple photo shoots. This adaptability allows brands to remain agile in their marketing efforts.
5 Tools for E-Commerce Product Photos
Depending on the volume of your product image editing needs, there are several options catering to various needs, preferences, and price points.
For scalability, and speed, Remove.bg and PhotoRoom are ideal. They offer straightforward background removal at scale.
- Remove.bg: An AI-powered background removal tool designed for speed and scalability, particularly for eCommerce images. It’s excellent for big-batch processing and provides consistent quality, even for complex images. Remove.bg offers flexible subscription and payment options.
- PhotoRoom: While at a higher price point than some eCommerce photo options, PhotoRoom is another AI-powered tool that offers both app-based and API-based solutions for background removal. It’s great for batch editing and possesses an easy-to-use interface. You can leverage their tools for white backgrounds, product enhancements, and consistent styling.
If you’re in need of advanced edits, Pixelz and Photoshop actions provide options for adjusting shadows, reflections, and creating detailed customizations.
- Pixelz: Uniquely combines AI and human editing for high-quality bulk image editing. This service is designed to handle thousands of images on a daily basis. It’s perfect for enterprise-level needs. With features such as shadow creation, reflection, color correction, and background removal, it serves as an advanced editing option. Additionally, brands can enjoy custom workflows for ongoing projects as well as fast turnaround times for large batches.
- Photoshop Actions: Customizable macros that allow you to automate repetitive editing tasks across a batch of images. Photoshop is typically utilized by photographers, designers, and businesses needing advanced custom edits beyond background removal. This option works well for brands with design and/or creative teams well-versed in stock photography. Photoshop Actions provide unlimited customization, batch processing, and advanced features such as custom workflows.
Those with low-volume needs seeking a cost-effective option, will benefit from Canva. It’s best for small businesses or occasional editing needs.
- Canva Product Photos App: An affordable, user-friendly option for background removal and white background stock imagery. However, the downside is that it has limited batch editing, only allowing 10 images per round, making a time-consuming tradeoff. You’ll need the Canva Pro subscription to access the Product Photo App.
Ensure Quality Control
While AI-generated images are highly beneficial, brands must ensure transparency, especially if the images significantly differ from the actual product. This builds trust and avoids customer dissatisfaction.
Working With an Agency
Would you like help exploring tools or developing strategies around AI imagery for eCommerce? You can hire an agency to guide you.
Never Settle is a globally recognized, award-winning marketing, branding and consulting agency. As a full-service agency, we partner with premium brands on strategy, E-Commerce solutions, digital marketing, and more.
Reach out to see if we’re a good fit!
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