Marketing donor website for a top international fraternal organization

Alpha Tau Omega (ΑΤΩ), frequently referred to as ATO, is a major fraternity emphasizing leadership development to assist college men in cultivating enduring skills as effective leaders throughout their lives. They partnered with Never Settle to create custom donor giving as well as a uniform user experience across entities.

Client

ATO

Industry

Fraternal Organization

Website

Visit Website

ATO

Services

Strategy

WordPress Development

UI/UX Design

Branding

Challenge

ATO had 5 separate sites for the same brand creating unnecessary overhead costs and an inconsistent brand experience.

Solution

Consolidate 7 distinct websites into a unified platform and create a cohesive user experience across various entities within the ATO organization.

Result

With a cohesive brand user experience on one platform, ATO has increased their donor engagement significantly.

Home Page Desktop

Home Page Mobile

We created one central donor experience on the same platform to increase donor engagement. Aspirational imagery was incorporated that depicted community and human connection.