Designing a custom high traffic webstore integrating custom Shopify theme for high conversion rates and complete visual integration

We consolidated and redesigned 4 related sites, including a Shopify cart, into a single visual and streamlined user experience for WhatsInTheBible.com. This was a major undertaking that involved a massive content architecture overhaul to clean up, eliminate duplication, and organize hundreds of articles and products across the original sites. The final result was a beautiful, consistent look and feel and a seamless experience across all informational and ecommerce pages of the unified web presence for this popular DVD series from the creator of Veggie Tales.


The powerhouse creative team that came up with Veggie Tales was also behind “What’s in the Bible?”, but initially there was no strong technology leadership working with them. The early outcome was an incredibly strong creative DVD series and Curriculum product represented across 4 fairly disorganized websites including a Shopify cart. We were hired to develop a custom ecommerce solution that continued to use Shopify while providing a consistent user experience across any and all sites that would survive a thorough content reorganization and consolidation effort.


We encouraged a nearly total consolidation. Although 3 of the sites had unique (albeit overlapping) content, 2 of them were completely functionally redundant – costing the client unnecessary time to manage the content and resulting in a poor and confusing user experience. We migrated all the content to a single site and designed a consistent, flexible schema to organize all existing and future content. This eliminated a lot of redundancy and substantially improved SEO. Finally, we created a custom design for the new site and implemented it on WordPress and Shopify. Even though they are very different platforms, the solution felt and looked like a single site.



Whats in the Bible Before and After

We combined WordPress and Shopify in some really innovative ways for the the new What’s In the Bible? eCommerce website.

  • We created a single menu system and implemented it in both WordPress and Shopify. This even included advanced tricks like a persistent cart in the menu of the WordPress site that pulled active items from Shopify.

  • We built a custom, integrated search in WordPress that provides a combination of both on-site content and off-site products from Shopify in the results. Product data is served directly to the results from Shopify creating instant conversion opportunities in the search results.

  • Instead of using Shopify’s default auto-generated storefront, we built a custom storefront in WordPress for a much better user experience, ensure the right redirects were in place on both sites, and connected categories and product items to their final locations in Shopify.

We usually prefer to build our custom ecommerce development projects completely in WordPress for maximum flexibility and control. However, in this case were still able to achieve an incredible level of integration and consistency between WordPress and Shopify through innovation.

We crave challenges. The harder the problem the better. Bring us yours!



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