While Tosca has grown a great name for herself between her own New York Times Bestsellers and the works she has collaborated with Ted Dekker on – she still needed her own personal branding tied into her corporate identity to keep the allure and depth of her writing style present on her site as well. We were excited to help!
When Tosca first came to us the three major obstacles she was looking to overcome were:
- Having a site that she could easily update herself
- Having a site that reflected the caliber of author and brand she has developed
- Having a site that created meaningful connections with her audience
We built Tosca a site that visually and functionally portrayed the high caliber author she is and the brand she has established through her writing. We then translated that design and branding into a simple to use user interface that allowed her to easily connect with her audience and for them to easily find and navigate to the specific content they were looking to find. Then we wrapped it up by making the admin interface and back-end management easier to use than writing a Word document in Microsoft.
WHAT THE CLIENT HAD TO SAY
“ Already getting questions about who did my fantastic new site: Why, it's the fantastic team at Never Settle! I wanted to say how impressed I am by your speediness and your ability to really capture all that was required. Also, your use of timelines and milestones along the way and this goal of finishing before my next release. I'm really preemptively impressed with you guys and very happy to be working with you.”
While Tosca’s site previously had a decent design – with her growing success it was important that decent changed to excellent to match her corporate growth. The functionality of the previous site was extremely difficult to manage for her as an author being built in flash and had dramatic shortcomings in user experience.
CONNECTING MYSTERY TO BRAND WEBSITE AND BLOG
While Tosca has grown a great name for herself between her own New York Times Bestsellers and the works she has collaborated with Ted Dekker on – she still needed her own personal branding tied into her corporate identity to keep the allure and depth of her writing style present on her site as well.
Tosca’s style is deep mysterious meets action thriller tied to Biblical truths. Beyond just creating a site that was easy to use and manage, represented the caliber of her brand, and created impactful connections and conversions with her audience it was extremely important we intertwined the deep mysterious into the fabric of the entire site. This was from the overall design, to the way the picture gallery experience interacted with users, to the tiny accessories hidden throughout the site.
BUILT FOR A WRITER