TOSCA LEE

Site built for a writer that connects to her audience and promotes her books

While Tosca has grown a great name for herself between her own New York Times Bestsellers and the works she has collaborated with Ted Dekker on – she still needed her own personal branding tied into her corporate identity to keep the allure and depth of her writing style present on her site as well. We were excited to help!

EVOLVING NEEDS

When Tosca first came to us the three major obstacles she was looking to overcome were:

  • Having a site that she could easily update herself
  • Having a site that reflected the caliber of author and brand she has developed
  • Having a site that created meaningful connections with her audience

PERSONAL IDENTITY

We built Tosca a site that visually and functionally portrayed the high caliber author she is and the brand she has established through her writing. We then translated that design and branding into a simple to use user interface that allowed her to easily connect with her audience and for them to easily find and navigate to the specific content they were looking to find. Then we wrapped it up by making the admin interface and back-end management easier to use than writing a Word document in Microsoft.

TECHNOLOGY USED

WHAT THE CLIENT HAD TO SAY

While Tosca’s site previously had a decent design – with her growing success it was important that decent changed to excellent to match her corporate growth.  The functionality of the previous site was extremely difficult to manage for her as an author being built in flash and had dramatic shortcomings in user experience.
Tosca Lee - Before and After

CONNECTING MYSTERY TO BRAND WEBSITE AND BLOG

While Tosca has grown a great name for herself between her own New York Times Bestsellers and the works she has collaborated with Ted Dekker on – she still needed her own personal branding tied into her corporate identity to keep the allure and depth of her writing style present on her site as well.

Tosca’s style is deep mysterious meets action thriller tied to Biblical truths.  Beyond just creating a site that was easy to use and manage, represented the caliber of her brand, and created impactful connections and conversions with her audience it was extremely important we intertwined the deep mysterious into the fabric of the entire site.  This was from the overall design, to the way the picture gallery experience interacted with users, to the tiny accessories hidden throughout the site.
Tosca Lee Website

BUILT FOR A WRITER

 

Tosca Lee

 

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