Corban Addison has a very unique audience and writing style. He is able to take historical and factual research about a certain humanitarian world crisis and compose a fictional page turning book that addresses the issues and solutions to an international audience. Having a site that could support that unique writing style and audience was critical.
A New Book
Corban was preparing to release his second book. His previous site was only tailored to one book and a single audience. As he was adding a new book and a new audience, he needed his site redesigned to support the new addition and the new audience. However, he was wanted to reuse as much as possible and work within a limited budget to make the most out of what had already been done.
A New Site
Instead of building a new site from the ground up, we leveraged the previous work from Corban Addison’s site and rebuilt the layout to support a best selling author of two books. This new design and layout is scalable and can grow as he adds new books in the future. Knowing that maximizing the budget was critical, we found ways to maximize previous creative investments and still provide a fresh look and new design.
International Humanitarian Causes
Corban Addison has a very unique audience and writing style. He is able to take historical and factual research about a certain humanitarian world crisis and compose a fictional, page-turning book that addresses the issues and solutions to an international audience. Having a site supporting his unique writing style and audience was critical. Applying our expertise in custom website development we were able to quickly provide the solution he was looking for to promote his new book and future work.
Diverse Custom WordPress Development
We have had amazing opportunities to build a wide variety of custom development solutions for WordPress. We learned a lot by developing this custom payment gateway to process Bitcoin payments in MemberMouse. It was a great project and we love what the folks over BBA are doing. It was also a great way to get more intimately familiar with MemberMouse which is a fantastic membership platform for WordPress. Overall, it stretched our innovation muscles and reinforced our passionate confidence that we can build anything with some well-placed custom WordPress Development.
As the focus went from one book to another, we were able to slightly rebrand the design elements in the site to lean towards the new book cover without completely shifting everything that had been previously done.
We created specific sections and widgets for book resources, ways to connect on social channels, connections to schedule Corban for a talk, and most importantly conversions throughout the site to purchase the books.
Sometimes all you need is a quick update and you’re good to go for a long time. The new site design and functionality – although it was fairly quick – will support Corban Addison and his audience growth for the next few years.