A RADICAL JOURNEY
Our team is always looking for ways to push traditional boundaries, especially in areas where we have goals that seem abstract and audacious. We have a deep interest in becoming a stronger products-based company and exploring ways to make that happen. One weekend we came up with the crazy idea to launch a new product every single week for 12 weeks in order to learn by doing.
The lessons we learned are amazing. There is nothing comparable to wrestling with real-world challenges while trying to pull off an ambitious goal under tight deadlines. We made mistakes, but we also discovered some incredible insights. The journey was a success, and our 12th product was an eBook written in a week, which captured all the lessons from the grueling and rewarding 12 week process.
WHAT THE CLIENT HAD TO SAY
“ I love it! I don't think I could disagree with a single word on the page. You need to make this an ebook and sell it on Amazon. The whole 12x12 approach is pretty genius if you can stick it out. The fact that you learn so much so quick and being able to spot blind spots really quickly is super key. Taking your book and applying it to ways I can impact my business amplifies what I knew of Lean previously. ”
“ An Insightful, Personal and Illuminating Journey... What I found inside was an insightful (if not cutting edge) approach to helping better identify perennial project build issues in advance and ways to overcome them without having to restructure personal or overhaul established work protocols... A great read for anyone looking for ways to better their creative and development process. ”
SECRETS OF LEAN PRODUCT DEVELOPMENT
Here are all the chapters in the book and the main principles of lean product development they cover. Each one talks about the product we released that week and what the process of creating and launching it taught us.
WEEK ZERO – How it all Started
WEEK ONE – Innovate Today while Planning for the Future
WEEK TWO – Indispensable User Feedback
WEEK THREE – The Value of Unrealistic Deadlines
WEEK FOUR – Better Questions Produce Better Products
WEEK FIVE – The Other Side of Product Development
WEEK SIX – Pivots and Portfolio Diversity
WEEK SEVEN – True MVPs
WEEK EIGHT – Small Batches
WEEK NINE – Fighting Scope Creep
WEEK TEN – The Demand Intersection
WEEK ELEVEN – The Power of Passion
WEEK TWELVE – The Experience Multiplier
NEXT STEPS – The Ongoing Journey