A/B testing (or split testing) consists of comparing two versions of a web page (or in this case, a price) to see which one performs better. You can compare TWO items by displaying those two variants (A and B) to similar visitors at the same time. The test that gives you a better conversion, wins!…
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Any time a customer sees a price (A or B) throughout their shopping experience will count as a general impression EXCEPT for when they see the price in their cart or at checkout (those will count as Cart or Checkout Impressions respectively). Seeing a price anywhere in their My Account page after purchase will not…
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The plugin toggles back and forth from Price A and Price B for each new customers that browses your site. Currently, customers that are viewing your site will either see Price A for all products during their or Price B for all products. Individual product’s randomized Price A or Price B is planned for the…
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Yes, their price preference (all A pricing or all B pricing) is generated on their first visit to your site and it saves that in a 30-day cookie. So, unless they reset their cookies, they’ll see the same price for that 30-day period.  

Yes! PriceLab will work with your WooCommerce product variations just like simple products. Simply type the name of the product you want to test and select the product variation from the dropdown menu.  

On the PriceLab dashboard you can create as many tests as desired for as many products as desired. You can also run multiple price tests for multiple products at the same time!