PriceLab: A/B Price Testing for Woocommerce Documentation


  • Live A/B Testing
  • Maintain Price for User
  • Test Multiple Products
  • Test Analytics
  • Turn Tests On/Off
  • Track Conversions
  • Plus More!
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What is A/B Testing?

A/B testing (or split testing) consists of comparing two versions of a web page (or in this case, a price) to see which one performs better. You can compare TWO items by displaying those two variants (A and B) to similar visitors at the same time. The test that gives you a better conversion, wins!…
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What Counts as an Impression?

Any time a customer sees a price (A or B) throughout their shopping experience will count as a general impression EXCEPT for when they see the price in their cart or at checkout (those will count as Cart or Checkout Impressions respectively). Seeing a price anywhere in their My Account page after purchase will not…
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How Is the Product Price Determined for Customers Viewing Our Products?

The plugin toggles back and forth from Price A and Price B for each new customers that browses your site. Currently, customers that are viewing your site will either see Price A for all products during their or Price B for all products. Individual product’s randomized Price A or Price B is planned for the…
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Will the Same Customers Continue to See the Same Price (A or B) Consistently?

Yes, their price preference (all A pricing or all B pricing) is generated on their first visit to your site and it saves that in a 30-day cookie. So, unless they reset their cookies, they’ll see the same price for that 30-day period.  

Can I use PriceLab with Product Variations?

Yes! PriceLab will work with your WooCommerce product variations just like simple products. Simply type the name of the product you want to test and select the product variation from the dropdown menu.  

How do I Test Multiple Products on PriceLab?

On the PriceLab dashboard you can create as many tests as desired for as many products as desired. You can also run multiple price tests for multiple products at the same time!